WE KNOW YOUR CATEGORY

Understanding a category and recognising the need-states that drive consumer behaviour is crucial in creating Branded Packaging, Shopper Marketing and Trade Comms that stand out from the crowd and connect with consumers.

 

Having partnered with a range of sports and nutrition brands across all aspects of active lifestyle and fitness products, we have built a wealth of knowledge and insights into consumer purchase decisions within this category.

THE OPPORTUNITY IS NOW

COVID-19 has resulted in 76% of Brits taking up a new form of exercise during lock-down with 81% intending to keep up the new routine.

So, with consumers striving to focus more on their overall lifestyle and fitness choices it will in turn lead to an increased interest in active lifestyle products and brands, ultimately creating increased opportunities for growth in the sports and fitness industry.

 

WE CAN HELP YOU CONNECT
WITH YOUR AUDIENCE

BRAND INSIGHTS

Our downloadable book demonstrating 9 brand insights specifically for the Sports and Nutrition categories will enhance your ability to connect with your consumer and reach new audiences.

CONNECT WITH YOUR CONSUMER

1. Get the right brand positioning

2. Build a strong brand identity

3. Create an iconic pack design

4. Deliver a compelling trade story

5. Execute a striking POS campaign

REACH NEW AUDIENCES

6. Drive trial using multipacks

7. Disrupt with a relevant promotion

8. Engage through gift packs

9. Enhance packaging online

Combining strategy and creative, each insight is demonstrated through real design projects that have all made a genuine difference for our clients.