Shopper Marketing: Inspiring the consumer journey

03.06.2019
Shopper Marketing is a crucially important part of a brands marketing mix.

Building a multi-tiered communication platform to engage consumers with exciting brand experiences, so when they go online, or get to shelf, they go straight to your brand!

We work closely with our clients to ensure an in-depth understanding of their brands. Enabling us to start the Shopper Marketing journey by developing a considered strategic platform and tone of voice, which we demonstrate through a series of ‘Big Idea’ key creative visuals.

These Big Ideas then form the design stimulus and assets for the whole campaign, transposed across all the marketing touch points which have been identified and mapped out using consumer insight.

Here are just some of the ways we help brands engage and excite consumers through their shopper journey.

 

Bringing the Shopper Journey to Life

Demonstrating how the ‘Big Idea’ can work across all key consumer touch points – from street to basket. The chosen creative is tailored to specific retailers and visualised in real in-store environments.

 

Impulse Advertising

Consumer magazine adverts can maximise impulse opportunities for short-term promotions. Raising consumer brand awareness through targeted give-aways visualised in retailer specific publications.

 

Front of Store Theatre

Creating intriguing in-store consumer experiences, encouraging engagement of consumers through interactivity.

 

Point of Sale Promotion

Creation of off-fixture theatre through innovative 3D structure and exciting POS units.

 

At Fixture Engagement

Grabbing consumer attention at the fixture with cladding that creates positive disruption. Use of side wings, shelf strips, header panels, wobbler’s, barkers and floor media. Combining temporary, semi-permanent and permanent materials that can be customised to suit multiple shelf sizes.

 

Bespoke Sampling

Designing exciting sample areas in-store to drive trial and awareness of new products and demonstrate product usage and occasion.

 

Immersive Experience

Intriguing portable brand experiences to allow a brand to bring their activation campaign to life for a wider audience.

 

Make it Magnificent is our mantra for producing incredible work that inspires belief in brands and creates memorable experiences for our clients and their consumers.

We’d love to discuss making your Shopper Marketing magnificent!

Say hello@designactivity.co.uk