A 23 year-old single grain whisky in need of a name and identity. Inspired by the Scottish Highlanders and their main means of defence at the Battle of Culloden in 1746, ‘The Targe’ was born.
With Germany being the 5th largest importer of Scotch Whisky, Lidl UK recognised an opportunity to create a premium own-label Scotch whisky brand for their more knowledgeable and discerning whisky connoisseur.
The bottle and the tube feature a distinctive hand-drawn emblem in the style of an intricately decorated targe shield. A powerful and premium combination of black and gold were used to complement the rich amber tones, synonymous with a highland whisky packaging design.