Born out of the brand’s principle that the most mouth-watering tastes and nutrition come from the very best ingredients nature provides, the new packaging for Vogel’s brings the countryside to pack brighter and bolder than ever before.

To make Vogel’s look and feel more like a challenger brand to push back against the brand leaders whilst retaining the original branding and the naturalness the brand is known for.

We bought a little country and sunshine back to the pack to create a feel-good scene that encapsulates the core proposition of the brand; at one with nature. By increasing the central-focus area of the pack we have enhanced the brands natural credentials and given more space for the brand logo, amplifying standout in the busy bread fixture.

We were blown away by the array of creative concepts Design Activity delivered in response to the brief. It’s a pleasure working with a design agency who can work with the challenges & print restrictions inherent in bread packaging and deliver highly creative solutions that actually work!