Sophisticated two-tone packaging and glowing neon accent colours create dynamic on-shelf appeal to re-invigorate a range of sports insoles in-store and online.
Sorbothane’s range of insoles were lacking the freshness and dynamism associated with sports brands and sales were in decline. They needed to re-establish themselves as the leading sports insole brand and invited us to refresh and modernise their identity and packaging design.
A distinctive Sorbothane ‘S’ is used across the range to create an iconic shape that holds an image of an insole. Communication on-pack has been dramatically simplified, using colour coding to define the 6 different products.