For the younger gin connoisseur, traditionally distilled & hand-crafted gin liqueurs offer something a bit different. Delicate floral fruits and spices are brought to the surface to add flavour appeal in an imaginative and vibrant way, whilst retaining the Hortus style.
This has become Lidl's fastest-selling own-brand to date, achieving sell-out of both the raspberry and rhubarb gin liqueurs, with rave reviews from gin lovers UK-wide. Sales reached over 400 bottles per hour per hour in November 2017. That’s 7 bottles sold per minute!
With the gin category rising in popularity, Lidl wanted to introduce a limited-edition range of gin liqueurs under the Hortus brand to inspire the younger more experimental gin drinker. They wanted to merge two distinctly different worlds - the traditional, dark and rich opulence of liqueurs, with the light, delicate fresh cues of modern flavoured gin.
Beautiful botanicals deserve a beautiful packaging design. Each illustration features key ingredients to create a visual circle, including tiny discoverable animal characters, including the special tortoise the gin is named after, ‘Hortus the tortoise’.