A custom-made children’s pop-up storybook and presentation design bring the colourful proposition of HiPP Buddies to the trade.
HiPP Organic baby food pouches underwent a radical redesign to introduce a new range of characters, the ‘HiPP Buddies’. Following the re-design, our challenge was to introduce them to the trade in an innovative and memorable way.
In a stagnant, promotion driven category, trade presentations are often in need of sparkle to make an impact, so we decided to create something extra special.
We created a tangible and interactive experience that would take the buying team on an exciting and colourful journey into the world of the HiPP Buddies characters.
The experience features the pouches as the cast in a children’s pop-up story book, combined with a carefully designed presentation to deliver enticing bold visuals and key messages within a short time-frame.