The starting point was the brandmark, giving it a more artisan feel in keeping with the ‘crafted’ nature of each product and the category.
Illustrations and individual typographic styles elevate the beer’s character and create a unique personality for each brew. The master brewer’s signature and the numbering system also help convey the specific nature and idiosyncrasies of each drink. The uncoated stock and limited 3 colour print helps support the crafted artisan feel and keep the production costs down.