Inspired by consumers' drive for products with natural added benefits, Danone created INFINITY WATER. A new product which offers purified spring water enhanced with a perfect balance of electrolytes, zinc and selenium. Danone understand the importance of creating an intriguing sell-in strategy for the trade, and asked us to work with them to bring this to life.
We were asked to take the core essence and unique proposition of the brand being the next generation of water, and transform this into a compelling and exciting trade box to help elevate the product as being 'better than normal water'. Accompanied by an intriguing and informative leave-behind as a physical and visual reminder.
The added extras in INFINITY WATER help to feed the body and mind, and the trade presenter reflects this through a calming and sophisticated design. The clean and minimal design of the box cleverly unfolds to tease, inform and then finally reveal a sample of the bottle, hidden in the centre.