Daily Cultures is a brand on a mission. Committed to delivering everyday food and drink products that contain their unique smart cultures to aid good gut health. Daily Cultures believe adamantly that good gut health is the key to improving many health issues developed through poor diet and processed foods. They trust in plants. All of their products are 100% natural, convenient and delicious, with their special Bacillus Coagulans cultures to help maintain and support a healthy gut. Powerful stuff.

With a small range already in the market we were tasked to future-proof the current brand and packaging with a radical redesign. Daily Culture's aim was to engage consumers with a brand that wasn't like any other food and drink brand. Their products tread the line carefully between a health based product and a foodie one. Our main challenge was to create the right balance for a variety of consumers all looking for the perfect solution to a common problem. A tasty brand with health benefits that actually work.

How does healthy food and drink that tastes great make you feel? That's the emotive feeling we captured for the brand, the uplifting feeling you get when you're at your happiest and healthiest. The branding is encapsulated in a heart, the universal symbol for health, over the gut area of a figure jumping for joy. The sparkles and twinkles surrounding the heart represent the cultures as an extra sprinkle of magic on the pack and in the product.

Evoke the feeling of health and happiness

The core brand equity of the new packaging is the feminine inspired ‘organic‘ lifestyle character with a heart at its centre, creating a vibrant and distinctive visual identity to represent non-dairy gut health.

Daily Cultures aim is to impact positively on daily lives and so convenience is key to their product offering. The hierarchy of the packaging design has been created specifically with this is mind. An overarching consistent visual identity, which can be easily tailored to suit different product categories within the breakfast and on-the-go markets.

Design Activity have been part of our team through this whole project. From the initial strategic planning, through the brand and packaging design, to developing our communications strategy. Their insights have been invaluable and their creativity second to none. They really understood the rejuvenation that Daily Cultures needed, and we couldn't be happier with the result!

Tony Revill-Johnson, Managing Director