Made in Dorset for generations, Coombe Castle's premium farmhouse cheddar uses a bold Union Jack and illustrated drummer boy to capture its heritage.
Coombe Castle wanted to refresh the brand and the design livery of the drummer boy without alienating the conservative export markets of America, Canada and Germany. Seen as a premium cheese product, the brand and packaging needed to appeal to cheese lovers looking for something a little different.
The drummer boy has been stripped back and re-illustrated in a simple and powerful line drawing style to create modernity with authority. The essence of the black livery was retained and enhanced by the introduction of the Union Jack to leverage the British credentials of this distinctive farmhouse cheddar to increase export appeal.