Are you ready for Natasha’s Law?


It’s estimated that almost 1 in 5 people in the UK suffer from an allergy, and for some the impact of that allergy is incredibly serious.

With members of our studio affected by allergies, and clients who have a responsibility to the public it’s always been something we take seriously.

5 years after the tragic death of teenager Natasha Ednan-Laperouse as a result of an allergic reaction to a Pret a Manger baguette, new legislation for PPDS food is coming into effect from 1 October 2021. Yet we were astounded to hear that only 48% of employees in small independent businesses have heard of Natasha’s Law (according to a survey commissioned by food data specialist GS1 UK.)

If you’re one of the 52%, it’s time to get yourself up to speed.

Here are the key facts.


What is Natasha’s Law?

Also referred to as ‘UK Food Information Amendment 2019’, it is the requirement to include a full ingredients list, with allergenic ingredients emphasised (for example in bold, italics or a different colour) for any Prepacked for Direct Sale Foods (PPDS).

The regulation applies in England, Wales, Scotland and Northern Ireland.


What is PPDS Food?

Any food that is packed before being offered for sale by the same food business to the final consumer.

Whether this is on the same premises, on the same site, or on other premises (incl moveable and/or temporary premises such as marquees, market stalls, mobile sales vehicles), and packed in such a way that the contents cannot be altered without opening or changing the packaging.


If your business makes PPDS Food, make sure you’re up to speed with the new regulations.

Saving just one person will make it an effort worth making.

Find out more here: