Insights

Is Your Digital Imagery Optimised?

20.04.2021
Whether you call it Digital Image Optimisation or Mobile Ready Hero Images there’s no getting away from how critical this is for brands, when online sales have increased more than 100% for most FMCG categories in the last year*.

What brand doesn’t want to maximise the clarity and stand-out of pack shots online to ensure consumers instantly identify, understand and therefore choose their products?

Our extensive knowledge of FMCG packaging design enables us to optimise imagery without compromising the integrity of your brand or its recognition to your consumer.

Which is why we’ve been working with brands like L’OR and Tassimo to adapt their online pack images to become a powerful marketing tool.

Here’s how it works:

Find out more here

 

[*source: Statista 2021]