Insights

Insight-Led Design

06.02.2020
An insight-led approach enables brands to unlock ideas rooted in real consumer needs and motivations.

This strategic thinking will produce not only a beautiful looking new brand, or piece of packaging design but enable deeper emotional connections to be forged with your consumers, building brand loyalty, and ultimately commercial effectiveness.

It all starts with a clear understanding of consumer behaviour. What do consumers ‘think, feel and do’ in relation to your brand now, and what do you want them to do in the future.

The most successful brands uncover a single-minded idea that is flexible enough to use across every consumer touch point, but differentiated and impactful enough for it to cut-through the noise.

The creativity then comes in translating this idea into an engaging and motivating piece of design that will persuade consumers to pick up your product and want to find out more about your brand.

We use our strategic creative methodology to collaborate with brands to identity and understand their consumers’ behaviour and determine that single-minded idea before our talented team of creatives bring it to life.

 

We’d love to have a chat about how we can help you and your brand, make it magnificent.

Say hello@designactivity.co.uk