Changing our own Consumer Mindsets

Over the past year, through a global pandemic and two lockdowns, we’ve all been forced to adapt and adjust like never before, and most of us have had to reconsider how we manage almost every aspect of our lives.

For someone who loves clothes and takes pride in his appearance, where to go for new clothes is one area which our Design Director Rikki has had to re-evaluate…


Rikki’s love of clothes, well-known brands and always looking ‘dapper’ is renowned within our Studio, but what happens when you can’t go to a clothes store?

He started exploring online options where clothes could be delivered, and while there are loads of options available, the one that caught his eye and really got him thinking was ‘Rapanui’.

Always on the lookout for a great brand story, their bold purpose to ‘redesign the clothing industry’ had him intrigued.

Set up in 2008 by brothers Mart and Rob Drake-Knight, Rapanui is not just about the natural materials used to make their clothing, or the renewable energy used in their manufacturing.

Their t-shirts are produced in real time, just seconds after they’re ordered, so they only make what people actually need, when they need it.

And EVERYTHING they make is designed to be returned and made into new clothes – a circular supply chain.

Rikki loved that the founders have really embraced ‘be the change you wish to see in the world’, and their concept of this circular supply chain comes at a time when we need it most.

Infact, the founders have such a strong sense of how important creating circular economies are, that the technology they have spent years developing is now available for anyone else to use to start their own brand – FOR FREE!


In looking for ways to embrace the ‘new normal’ Rikki has actually found something better than before. Through a forced change, his mindset has shifted, and his eyes opened to how where we choose to spend our money as consumers can make a real difference.

Rapanui are just one example of the many brands and companies out there working to change the way we shop, live and work, in order to have a lesser impact on our world.

We just need to open our eyes and embrace the change.