Branding and Packaging

Better for you bread, bursting with vitality!

Living life with vibrancy is what this brand is all about, and we’ve loved creating a new brand logo and packaging design to bring their ethos to life and shake up the bread aisle!

Livlife half carb bread was created in 2013 based on an insight that 40% of UK adults wanted to reduce carbs but didn’t want to give up bread. 6 years later and this insight has become even more relevant, but the consumer and the category have evolved. So, the brand needed a redesign to better suit the expectations of today’s aspirational, health conscious consumer and convey their brand positioning of bread that make you feel good mentally and physically – moving the brand from functional to exceptional!

The bold patterns and colours overlaying the hand drawn script of the new brand identity combine to make you feel happy. It shouts vitality and optimism.

The bright colours contrasted against a clean white background enable the vibrancy of the brand identity to jump out at consumers. Delivering a striking impact compared to other brands on the bread fixture. Enticing consumers to pick it up and take it home!

Find out more here.