Insights

How consistent is your brand imagery?

30.04.2019
It can take 15 to 20 brand touch points with a consumer before that brand/product becomes front of mind – and visual consistency across these is key.

But so often briefing of pack shots and other brand imagery is done adhoc, by more than one department to more than one agency. This results in a lack of continuity and consistency, diluting the consumer experience and undermining both the financial investment and the visual identity you’ve worked so hard to create.

Sound familiar?

Over the years we’ve had many frustrated clients when they don’t have the right quality and style of imagery and assets when they needed them, and so have had to use basic, poor quality pack shots and related imagery in order to hit a specific deadline.

Which is why we have developed Visual Theatre.

A process we use to create bespoke brand imagery and a brand-asset marketing tool kit that can be used across all trade and consumer touchpoints. Formatted to suit all in-store and online applications to help deliver a holistic brand experience.

From highly detailed 3D renders through to inspiring lifestyle photography, or a simple animated moving image, Visual Theatre takes the experience beyond the packaging to add the magic that brings your product and campaigns to life.

The end result will help imprint your brand and packaging design in consumers’ minds and leave a lasting impression.

 

We’d love to talk to you about how we could help bring your products to life.

Say hello@designactivity.co.uk