Branding & Packaging

Welcome to the Wonderful World of Bickiepegs!

We’ve loved bringing a new lease of life to this 95yr old brand!

Created in 1925, Bickiepegs teething biscuits have been used successfully by several generations of babies to cut their first teeth – unique, all natural and handcrafted to this day in a purpose-built bakery in Scotland.

The product had a great reputation, but the packaging design had changed very little since 1925 and the owners knew now was the time to modernise their brand.

Understanding that parents shop for their baby’s based on emotion, our Bristol design studio knew it was paramount to connect with them on an emotional level. So, the ‘Wonderful World of Bickiepegs’ was born.

A fantastic child friendly place of animal wonder, inspired by children’s story books. Bright, yet soothing colours create an approachable feel, while the holistic design allows the brand to easily expand their range of products. 


“We knew the time was right to modernise Bickiepegs, but we just didn’t know how far we wanted to go – until we saw Design Activity’s concepts and were blown away. From those first concepts to the finished packaging design, very little has changed, and we love it! Feedback from the trade has been really positive and we’re very excited to launch our new ‘World of Bickiepegs”!

Chris Blincoe, Bickiepegs Director


Read the full project here

Find out more about Bickiepegs here