Inspiration

Assets of Wonder

By Nina Flowers
18.04.2018
By Nina Flowers
18.04.2018

Amplifying brand superpowers with Visual Theatre (VT)

To do a pack justice across multiple marketing touchpoints, we provide a service that goes beyond branded packaging design. We call it Visual Theatre (VT) and its purpose is to bring products to life online and in-store.

Packaging is a highly sensory experience and can tell a story, trigger nostalgia and tick an aspirational lifestyle box all in one go. To inspire shoppers to engage with products in busy product categories, it’s vital to entice them with inspiring visual assets.

So, how can a carefully curated set of images captivate and inspire shoppers and the trade to engage with products and campaigns before they even hold the product in their hands for the first time?

We believe that it’s possible to create heightened shopper journey experiences by adding a bit of fairy dust to the treatment of images, providing a few high impact extras for a marketing tool-kit that will increase the visual experience of a new product launch online and in-store.

Beyond packaging

After a pack design has been signed off and sent to print, some consider this to be the end of the design process, so it’s at this stage we encourage brands to think beyond the pack.

We believe that a carefully curated set of images can captivate and inspire shoppers and the trade to engage with products and campaigns before they even hold the product in their hands for the first time.

Packaging is a highly sensory experience. It can tell a story, trigger nostalgia and tick an aspirational lifestyle box all in one go. To inspire shoppers to engage with products in busy market categories, it’s vital to entice them with inspiring images.

We collaborate with creative partners to offer this bespoke finishing service that supplies clients with high impact visuals of projects ready for use across multiple platforms after the project has gone to print, facilitating the promotion of the product before, during and after the launch.

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The Assets of Wonder we offer include:

Visual Renders – highlight key brand equities with hyper-real renders that can give your brand and product a more modern look and be just as good as photography

Photography – put your product into context with stunning lifestyle photography to capture the true essence of your brand

Animation – add some wow factor with an engaging animation or gif to leave a lasting impression on consumers

These wonder assets have multiple-uses that create more impact for shopper marketing campaigns across multiple marketing platforms:

  • Social Media
  • Email Marketing
  • Print Advertising
  • Website
  • Presentations

To talk about how VT will contribute to your successful product launch, please email Nina at hello@designactivity.co.uk