Vogel's have been making bread since 1954 and have a range of speciality breads sold across all the major multiples in the UK. After the success of the previous promotional campaign to win Anorak picnic blankets, the brand decided to launch another promotional campaign aimed at boosting sales and brand recognition.
To create a takeover promotional pack design that catches the attention of the bread shopper and stands out against the competition. The design had to be a move on from the previous pack whilst still being in keeping with Vogel's mantra of being at one with nature.
An engaging, colourful and fun design that grabs the consumers attention whilst retaining the core packaging's recognisable architecture. Each pack features a different quintessential British insect to evoke the great outdoors, aiding the promotion of 'Keep Exploring' & 'Win Fresh Air' - Vogel's key message for the campaign.