Delve deep into your brand to understand your values and vision
Identify and amplify key factors that connect your brand to the consumer
Create concepts designed and engineered to
out-perform the market
Maximise on-shelf appeal
with designs that deliver incremental sales
Whether steeped in tradition or set in your ways, the thought of change can be a massive barrier to a re-design. Brands can't afford to stand still, they are always under threat from the latest new innovator to the market. You need to overcome the fear of change or risk being left behind.
We understand that heritage can be very important to any re-design, so we investigate your brands origins to discover and highlight elements of the brand story that are relevant to the current market based on consumer trends and insights. This DNA becomes an integral part of the creative brief.
You want the re-design of your branded proposition at retail to challenge convention, but you don’t want this to be at the expense of alienating your existing loyal consumer base.
How do you strike the right balance?
Through consumer research and market insight, we establish the key purchase factors that motivate consumers to buy your product. Combined with current market tends we pin-point and amplify these key factors to create a stronger connection between your brand and its audience.
When embarking on a redesign of your brand there will be lots of questions; How far can we push it? How will the trade and consumers react? The challenge is to clearly identify where on the re-design scale of change you want your new brand and packaging to be positioned.
We challenge the scope of the brief, working on a scale of evolution to revolution. This range of concepts allows you to see how far your brand can stretch to meet your objectives, whilst providing us with the latitude to explore how market trends and key messages can be overlaid with your brands tone of voice.
Tactical packaging activity delivering a seasonal or promotional message is a great way of encouraging more consumers in to your brand. Make the message too small underplays the opportunity, but a graphic takeover might compromise the brands integrity…where’s the sweet spot?
We maximize gifting, seasonal and promotional opportunities by creating a big idea or theme that resonates with the brands target audience that works with the brands values. This provides a greater opportunity to achieve stunning on-pack graphics that strike the right balance between brand equities and the campaign.
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