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NUBY

PACKAGING REDESIGN

 

STATUS

 

Nuby were continually expanding their portfolio with new products developed as and when required, resulting in hundreds of product variations all with very different pack designs and a complex mix of confusing consumer messages.

 

CHALLENGE

 

To create a brand personality and consolidate the range to simplify the on pack messaging and help ease navigation.

 

RESULTS

 

A curved graphic to hold the branding with an overlapping illustrated accent colour aligns the whole range. The introduction of playful character's aim to engage children whilst photography of kids on more serious baby products appeal to Mums.

 

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Nuby packaging designed by Design Activity
Nuby packaging design