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HORTUS GIN

 

Hand-illustrated botanicals for a hand-crafted gin

 

BACKGROUND

 

Hand-illustrated botanicals for a hand-crafted gin

 

In response to the growing craft spirits category, Lidl UK approached us to create a sub-range for their new hand crafted and traditionally distilled gin liqueurs - Rhubarb & Ginger and Raspberry.

 

It was a delight to work on the Hortus concepts, experimenting with use of colour and hand-drawn illustrations.

 

Since launching, 2 years ago, Hortus has developed a strong following on social media and Lidl UK decided to create a new sub-range of gin liqueurs to sit within the current branding to reach a younger/funkier audience. Typically, gins are light, bright and delicate, whereas liqueurs are darker, richer and more traditional, so our design challenge was to merge the category cues of both.

 

For the final results we created a series of hand-drawn patterns and illustrations with a full bleed off the label. The two bottles feature a combination of delicate flora, fruits and spices to enhance the flavour appeal in a more imaginative way, whilst retaining the ‘hortus style’. The flavours are also available in smaller bottles which helps with the differentiation from the core range.

 

The results feel fresh and young and ready to stand out in the booming craft spirits sector – representing the delicate flavours within.

 

 

Hortus Gin liqueur packaging design
Hortus Gin bottle packaging by Design Activity
Hortus Raspberry Gin liqueur illustration