HIPP ORGANIC

RANGE REDESIGN

 

STATUS

 

HiPP’s organic USP was being undermined and its market share being eroded by competitors. The pack design was busy,  lacking in food

values and ranging was

very inconsistent.

 

CHALLENGE

 

To improve brand credentials, appetite appeal and to differentiate from the competition. Create a portfolio architecture to cope with diverse sizes, pack formats, substrate and food groups and an accompanying navigation system to help mum negotiate the fixture quickly and easily.

 

RESULTS

 

Overall sales increased by 10%, with jars sales increasing by 7% against a market decline of 5%.  Brand share increased by 13.6%.  Overall the redesign gave the brand back its credibility and enabled it to successfully

launch into pouches, bringing incremental sales to

the brand.

 

Read more...

Hipp Organic Range redesign by Bristol based design agency Design Activity
Hipp Organic baby food packaging designed by Design Activity
Before and after baby food packaging by Design Activity

OLD

REDESIGN