VOGEL'S

PROMOTIONAL

PACKAGING

 

STATUS

 

Vogel's have been making bread since 1954 and have a range of speciality breads sold across all the major multiples in the UK. After the success of the previous promotional campaign to win Anorak picnic blankets, the brand decided to launch another promotional campaign aimed at boosting sales and brand recognition.

 

 

CHALLENGE

 

To create a takeover promotional pack design that catches the attention of the bread shopper and stands out against the competition. The design had to be a move on from the previous pack whilst still being in keeping with Vogel's mantra of being at one with nature.

 

 

RESULTS

 

An engaging, colourful and fun design that grabs the consumers attention whilst retaining the core packaging's recognisable architecture. Each pack features a different quintessential British insect to evoke the great outdoors, aiding the promotion of 'Keep Exploring' & 'Win Fresh Air' - Vogel's key message for the campaign.

 

Vogel's promotional packaging design by Design Activity Bristol
Vogel's bread packaging design by Bristol creative agency Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director