A family of Nigerian heritage wanted to recreate the
authentic ‘healthy’ snacks they enjoyed as children. With only
a recipe handed down over family generations, this was a true start up that needed a lot
To establish the ethos and
the vision of the owners, by capturing their personality and creating a unique visual equity for their packaging to stand out in the already highly populated
A brand that encapsulates
it's African provenance and
a distinctive and quirky pack design, supported by fun on pack communications. The redesign resulted in Shores of Africa getting it's all important first major retailer listing.