SHORES OF AFRICA

 

STATUS

 

A family of Nigerian heritage wanted to recreate the

authentic ‘healthy’ snacks they enjoyed as children. With only

a recipe handed down over family generations, this was a true start up that needed a lot

of help.

 

CHALLENGE

 

To establish the ethos and

the vision of the owners, by capturing their personality and creating a unique visual equity for their packaging to stand out in the already highly populated

snacks category.

 

RESULTS

 

A brand that encapsulates

it's African provenance and

a distinctive and quirky pack design, supported by fun on pack communications. The redesign resulted in Shores of Africa getting it's all important first major retailer listing.

 

Shores of Africa coconut thins designed by Design Activity
Shores of Africa snacks designed by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director