A start-up family company with a brand new product proposition of (lower sugar) delicious and nutritious vegetable & fruit mix smoothies needed design input to help sell the product and gain distribution.
To define a meaningful brand proposition, create a name and brand identity, then develop simple, but distinctive packaging that conveys the smoothie range’s more healthier proposition.
An ownable and distinctive brand logo integrated with
a simple but impactful pack design that showcases the colourful product. The name
(a Georgian word meaning ‘crammed’) and pack design encapsulates both the family homemade heritage of
the product and clearly demonstrates the raw, natural, goodness. The design was extremely well received by
targeted retailers and SaVse
has gone on to extend their
range with increased success.