SAVSE SMOOTHIES

BRAND CREATION

 

STATUS

 

A start-up family company with a brand new product proposition of (lower sugar) delicious and nutritious vegetable & fruit mix smoothies needed design input to help sell the product and gain distribution.

 

CHALLENGE

 

To define a meaningful brand proposition, create a name and brand identity, then develop simple, but distinctive packaging that conveys the smoothie range’s more healthier proposition.

 

RESULTS

 

An ownable and distinctive brand logo integrated with

a simple but impactful pack design that showcases the colourful product. The name

(a Georgian word meaning ‘crammed’) and pack design encapsulates both the family homemade heritage of

the product and clearly demonstrates the raw, natural, goodness. The design was extremely well received by

targeted retailers and SaVse

has gone on to extend their

range with increased success.

Savse smoothies packaging and branding designed by Design Activity London
SaVse branding created by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director