POTTER'S COUGH

PASTILLES

 

STATUS

 

Potter's cough pastilles were struggling to stand out and match up to its competitors. Losing market share due to their small pack size and out dated brand and pack graphics. Ernest Jackson's objective was to breathe new life into this diminishing brand and improve listings and sales fast!

 

CHALLENGE

 

To modernise the brand, bring

it into the now and challenge

its rivals in the cough sweet category. The design needed to work across two flavour variants and convey the benefits of what the different pastilles do.

 

RESULTS

 

We elevated the brand by placing the revitalised Potter's brand onto a silver metallic board, offering improved stand out and helping the brand

feel and look like it belongs in the cough medicine category. Showing chests with the relieving action helped emphasise the relieving qualities of the pastilles. Whilst the shield shape creates effective brand ranging it also adds to the protective healing cues the brand needed to exude.

Potter's branding and packaging redesigned by Bristol design agency Design Activity

OLD

REDESIGN

Potter's cough pastilles packaging designed by Design Activity
Potter's Shelf Ready Packaging designed by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director