OREO CAMPERVAN

POINT OF SALE

 

STATUS

 

Oreo had a marketing campaign around the idea of a campervan and wanted to bring this campaign into store in the form of a large pallet display campervan POS.

 

CHALLENGE

 

Using our structural packaging expertise and understanding, we brought to life the idea of a 3D campervan and devised how it would work as a point of sale unit to hold product securely.  We then worked with a cardboard engineering company to our specifications with their technical input to realise our vision and subsequently produced high resolution artwork for all panels of the

final construction.

 

RESULTS

 

A large eye-catching POS unit increasing the Oreo in-store prominence and ultimately increasing sales within the store.

Oreo brand activation designed by Design Activity
Oreo point of sale designed by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director