NIVEA MEN

GIFT PACKAGING

AND STRUCTURE

 

STATUS

 

Nivea Men was one of

the first brands to recognise the commercial potential of gifting. However, competition in the

category from other brands

and own label had become increasingly fierce and sales

had suffered.

 

CHALLENGE

 

Regain Nivea Men's dominance in gifting, attracting new shoppers to the brand without alienating existing customers. Create range synergy with clear segmentation to differentiate between 15 different gift packs and price points, appealing to both the female shopper and the male recipient.

 

RESULTS

 

81% increase in sales and 61% of men receiving a Nivea Men gift pack felt more positive about the brand as a result. 78% claiming to be likely to purchase other products from the brand. Design Business Association Design Effectiveness Award Winner.

Originals Nivea Men gift packaging designed by Design Activity
Nivea for Men sport gift packaging designed by Design Activity
Shave gift packaging design by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director