After the successful launch of Lidl's Scottish Lager brand Belheather we were briefed to design the beer packaging for a whisky beer range extension.
The complexity of blending a beer with a highland single malt whisky demanded a more detailed and premium design to reflect this. However, the Belheather brand still required a level of consistency to reassure consumers the beer is part of the Belheather stable.
The beer is sold exclusively in Scotland.
Lidl briefed us to create a new brand identity and packaging design for a new range of Scottish pies being launched exclusively across Scotland.
Using two pies and a banner, the identity creates the shape of the iconic Scottish milk thistle. The top pie creates a crown and the base pie includes the Scottish Saltire as the pie's crust detailing to create a unique brand marque.
The packaging focuses on beautiful pie photography in a table setting; invoking the warm, sharing occasion in which the pies are supposed to be enjoyed.
Design Activity are proud winners of a Silver Pentaward. An International packaging design award for the re-design and range extension of Lidl’s craft beer range the Hatherwood Craft Beer Company.
The range consists of six craft style ales, each with a unique flavour and design to match. Following on from the original Golden Goose and Ruby Rooster variants, another four flavours were added all with an animal theme. This radical redesign elevates Hatherwood from a traditional ale into a speciality craft beer brand in its own right. Read more...
Vogel's wanted to create a range of limited edition packs to promote the brands ethos of ‘loving the great outdoors’ – using both the packaging and a ‘Win Fresh Air’ competition.
With a clear brief to focus on nature, we developed a range of striking, vibrant insect patterns.
Using a different pattern for each bread variant and a simple, iconic balloon graphic to clearly show the competition element, they are sure to grab consumers’ attention on shelf! Read more...
Lidl wanted to bring simplicity and consistency to the design of their extensive Fruit & Vegetables range, as well as ensuring clear messaging as to the origin of the product – British or Non-British.
We have developed a flexible identity that evokes the feel of fresh, good quality ‘grown’ produce whilst ensuring maximum visibility of the product within the pack. A comprehensive system of messaging has also been created to ensure consistency across the existing range, and make it easy to add new products to the range in the future.
Happy Easter! We have just transformed Elizabeth Shaw's easter egg's which are now on sale.
The brief was to design impactful and innovative egg packs, combing the pack structure and graphics whilst retaining the essence the of core brands; to create gifts consumers would be proud to give.
Our designs have created a massive step change for both the Elizabeth Shaw and the Famous Names brands. The packs have excited buyers so much that their order volumes are higher than ever. Let's hope the sales are just as good!
Lidl wanted to put their Scottish confectionery into a new brand called Caulder's Confectionery. The primary consumer is adults buying for themselves so Lidl didn't want the brand to be childish or traditional but have a more playful character.
We took inspiration from circus graphics which are weird and wonderful to create a 'Mr Caulder' a quirky ringmaster and sweet shop owner. The central holding device replicates a circus sign while the traditional coloured stripes can be viewed as both a sweet bag or the big top tent.
Design Activity redesign Lidl's Hatherwood Ale range. The range consists of six craft style ales, each with a unique flavour and design to match. Following on from the original Golden Goose and Ruby Rooster variants another four flavours were added all with an animal theme. This radical redesign elevates Hatherwood from a traditional ale into a speciality craft beer brand in its own right.