Jelly Belly are a well-loved and well established brand. Their global cult following has enabled them to sell products well outside of the confectionery sector. They were looking for a new partner within the Smart Phone Accessories market and our client QDOS were awarded the exclusive licence to create and sell Jelly Belly products within this category in the UK – and we were asked to create the packaging design.
With such an iconic brand we were aware that the Brand was arguably more the ‘reason to buy’ than the products themselves. However, the look and feel of the existing range of Jelly Belly branded products wasn’t at all consistent and our challenge was to explore how far we felt we could push the design, whilst ensuring a clear and instantly recognisable Jelly Belly feel.
A vibrant, eye-catching design that stays very true to the core Jelly Belly proposition, and reflects the brands’ core values of being fun, colourful and engaging. A great looking range of products for Jelly Belly fans!