Indigo Herbs are a successful Natural Health and Wellness company with a range of over 400 products. As an online retailer, packaging had never been a priority for them, but as online consumers become more savvy and the company was looking to expand into high street retail they realised how much more their packaging could do to re-inforce their brand credentials.
To create a packaging design that better reflected the company and what they stand for whilst also helping the consumer navigate through the huge range of products.
The additional challenge was to ensure the designs could work with Indigo’s well-established internal hand-packing and labelling systems.
The final design is derived from the brands heritage and pride in being from Glastonbury. Using the Tor as a central focus maintains a strong brand consistency across the range whilst allowing bold colourways to define the sub-categories.
The pouches are fully printed, with a separate label containing all the product information. Enabling individual products to be packed and labelled as and when the orders come in, but the two elements work purposefully together to create the full design.
“Our internal packaging systems are running really well - more efficient and more cost effective.
And of course the packs look absolutely fab.”