FRIJJ

PACKAGING REDESIGN

 

STATUS

 

Frijj is the UK’s No.1 flavoured milk brand with an iconic well-recognised design. However, in

a market where consumers were leaning towards more natural, healthy drinks, the overall look and feel of Frijj packaging felt quite unnatural – despite the product containing no artificial colours or flavourings, and

being low in fat.

 

CHALLENGE

 

Explore evolutionary changes

to better communicate

‘natural’, and dial up the health credentials, whilst retaining

the overall look of the current

well-liked design.

 

RESULTS

 

The use of new colour pallettes and the introduction of more ‘real’ elements to the ingredients graphics created a much

more natural feel – without compromising recognisability

of the existing design, or its appeal to the young adult

target market.

Frijj pack graphics designed by Design Activity
Frijj milkshake packaging by Design Activity
Frijj packaging by bristol design agency Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director