ELIZABETH SHAW

PREMIUM BARS

 

STATUS

 

Elizabeth Shaw has a strong heritage in After Dinner chocolates, but with this category in decline they were looking to extend their range

of products in order to gain

new listings. The development

of a range of premium, contemporary flavoured chocolates bars could be

the answer!

 

CHALLENGE

 

To reflect the contemporary nature of the flavours and signal a clear move away from After Dinner with a more premium design. Whilst retaining enough key design elements from the core range that the new bars would still be recognisable as being from Elizabeth Shaw.

 

RESULTS

 

A clean and simple design,

with strong flavour cues. A

more premium positioning, but clearly part of the Elizabeth Shaw portfolio.

Design Activity designs Elizabeth Shaw premium chocolate packaging
Premium chocolate packaging design by Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director