CHIPS AHOY

BRAND ACTIVATION

 

STATUS

 

In 2014, Mondelez International launched US biscuit brand

Chips Ahoy into the UK market using the existing advertising campaign. The Cookie Guy characters are the embodiment of ‘Ahoy!’ with a fun and quirky attitude, challenging the rules and doing things differently.  With the new launch of the product there was an in-store opportunity to introduce the brand to the UK consumer

using POS throughout the

entire shopper journey.

 

CHALLENGE

 

To translate the idea of ‘living ahoy’ into situations relevant to point of sale and to produce

a range of engaging in-store

POS, using vibrant colour

and bespoke illustrations to communicate the character

of the brand.

 

RESULTS

 

An exciting and highly

impactful attention-grabbing

set of in store POS, wholly communicating the ethos of Chips Ahoy.

 

Chips Ahoy brand activation design by Design Activity Bristol
Chips Ahoy instore promotion designed by Design Activity
Chips Ahoy point of sale designed by Bristol design agency Design Activity

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director