In 2014, Mondelez International launched US biscuit brand
Chips Ahoy into the UK market using the existing advertising campaign. The Cookie Guy characters are the embodiment of ‘Ahoy!’ with a fun and quirky attitude, challenging the rules and doing things differently. With the new launch of the product there was an in-store opportunity to introduce the brand to the UK consumer
using POS throughout the
entire shopper journey.
To translate the idea of ‘living ahoy’ into situations relevant to point of sale and to produce
a range of engaging in-store
POS, using vibrant colour
and bespoke illustrations to communicate the character
of the brand.
An exciting and highly
set of in store POS, wholly communicating the ethos of Chips Ahoy.