CAULDER'S CONFECTIONERY

 

STATUS

 

Lidl wanted to put their Scottish confectonery into a new brand called Caulder's Confectionery. The primary consumer is adults buying for themselves so Lidl didn't want the brand to be childish or traditional but have

a more playful character.

 

CHALLENGE

 

To create an own label brand that looks like a brand in its own right; making the design look distinctive with a unique personality within the confectionery category.

 

RESULTS

 

We took inspiration from circus graphics which are weird and wonderful to create a 'Mr Caulder', a quirky ringmaster and sweet shop owner. The central holding device replicates a circus sign while the traditional coloured stripes can be viewed as both a sweet bag or the big top tent.

 

Lidl's Caulders Confectionery designed by Design Activity Bristol
Caulder's sweet packaging designed by Design Activity South West
Sweet packaging designed bt Design Activity London

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director