BASSETTS

SOFT & CHEWY

 

STATUS

 

With the vitamins market in

9% decline, Bassett's packaging more closely resembled a confectionery product with

the brand anchored in very young children.

 

CHALLENGE

 

To redefine the brand, creating

a pack design that looks part

of the vitamin category and developing an architecture

and design system to allow

the brand to migrate into

older life stages.

 

RESULTS

 

Sales increased by 49%. Bassett’s Soft & Chewy share increased by 26%. With increased distribution with full range listings in all channels, consumer perceptions changed “It makes you believe they will do what it says on the packet, rather than just taste nice” Design Business Association Design Effectiveness Award Winner 2010.

 

Bassetts Soft & Chewy redesigned by Design Activity
Bassetts Soft & Chewy range designed by Design Activity

OLD

REDESIGN

NEW BUSINESS

ENQUIRIES

 

Andrew Stroud

Managing Director