Using consumer insight to navigate shopper journeys, we create innovative in-store theatre for brands to maximise engagement with their target audience and hit every consumer touchpoint.

Whether a new product launch, a hard hitting sales promotion or a seasonal campaign, we make the complex journey of a successful trade and consumer activation easy.


We have a vast experience of creating campaignable and inspirational 'big ideas' that resonate with your key audiences, to drive awareness and improve engagement with your brand.


We focus on 3 fundamentals:



Raising awareness, generating excitement and building the profile of the brand within the business.



Create compelling trade stories to excite buyers through interactive presentation kits, exciting digital & printed materials and large format theatre.



Engage consumers at key touchpoints to aid navigation and help influence brand selection at fixture with point of sale and display units.

Design Activity designs Chips Ahoy brand activation Point of Sale for Chips Ahoy by Design Activity
Putting on the Ritz trade activation by Design Activity
Ritz Crisp and Thin trade activation suitcase designed by Design Activity




Andrew Stroud

Managing Director