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BELHEATHER

WHISKY BEER

 

STATUS

 

Belheather Scottish Lager is sold in cans offering consumers a good quality lager at a low price. Lidl wanted to extend the range to include a crafted blended whisky beer sold in a smaller 330ml bottle to offer consumers an alternative.

 

CHALLENGE

 

To move the Belheather brand from a low price point lager sold in cans into a much more premium product proposition sold in bottles.

 

 

RESULTS

 

We took the basic Belheather architecture and hierarchy as a base and replaced the colours with black and gold foils to add some classic premium packaging cues. Refining the typographic detail and using a dark brown bottle adds to the premium feel and increases the whisky cues, elevating the brand into a much more premium proposition.

Belheather Scotch Whisky Beer
Belheather Scotch Whisky Beer designed by Bristol agency Design Activity